The Front Door
START WITH
I LOVE YOU
I left the Mormon church. I found the road. I found the Deer Trail. And somewhere in there, I became an artist. This is the front door to all of it — the shirts, the pop-ups, the secret shows, the music, the road. Start with I love you. See where it takes you.
You don't need the whole map to begin.
I spent years looking for one. Turns out I just needed one clue: love is a practice.
All of it asks the same question: what helps a human become more fully alive?
From the Mormon Church
to the Deer Trail
This is my journey. Each step, each retreat, each surrender — leading to the room where Kenny McCormick IV was born. The characters will live on. But the real artist is me. You'll soon hear about him.
Wake up. Heal. Live it.
This is the practice I live by. Not another wellness marketplace. Not another altered state. A way to stay conscious inside the life I already have — and to keep becoming the person I was always meant to be.
Open
Feel something. A song, a shirt, a van, a plant, a story — something interrupts the ordinary.
Awaken
See what is happening. A daily practice of feeling what's actually happening inside your real life.
Heal
Work with what you carry. Body, energy, nutrition, emotion and the deeper patterns you carry.
Integrate
Build a new autopilot. Insight, daily practice, real human guidance and technology in one path.
Live
Return it to the world. Connection, creativity, courage, play, contribution.
Two companies.
Many doors. One signal.
These are the people and places that hold this whole thing. The ecosystem I'm building with everyone who gathered around this project.
Your Health Is Your Wealth
The human framework and experience company — integrating practice, technology, practitioners, media and retreats.
Spiritual Plants
The plant, product and ritual company — turning reverence and intentional practice into goods and experiences.
Shope Creek Wilderness
131 acres in Asheville. The origin point where the model first became visible. Where The Deer Trail was made.
Hollow Bone Initiative
The mission channel — sanctuaries, accessible healing, residencies and nature education without beginning with "what can you afford?"
Billy Loves Willie
40 Days. 40 Nights. Asheville. A 40-day love crusade in the Blue Ridge — music, mountains, plants and one honest question — counting down to the last legal night.
The campaign begins September 1st. My debut album launches across the forty nights. The Deer Trail documentary carries the story. Sponsors are coming in. Major noise is being made. I hope you'll be part of it.
Enter Billy Loves Willie